activation, promotion & Events

We strongly believe in consumer engagement and education. As brand owners and developers, we invest in brand ambassadors, promotion, activations, tasting experiences and events.

Since 2016 we are the proud initiators and organisers of important Brazilian spirit events like World Gin Day, Gin Tonic Week and Cocktail Week. We also create an online platform for bartenders and consumers:

Together with our partners and affiliated market players, we want to help to build the category and increase awareness. Please contact us if you want your company and brands to become part of these events, platform and the spirits community.